See the whole picture
Review the brand, offer, audiences, current marketing, commercial priorities and work already underway.
Fractional CMO · AvaCompass
A senior marketing view.
Clarity on what comes next.
Not every business needs a full-time CMO or an open-ended retainer. Sometimes you need an experienced marketing leader to step back, assess the bigger picture and turn competing ideas into a clear direction.
Discuss a strategic review ↗Clarity before more activity
When the question is not “what can we do?” but “what should we do next?”
Your business may already have campaigns, suppliers, products, teams and plans in motion. The challenge is seeing how they fit together, what deserves attention and whether the brand and marketing direction still support the commercial goal.
Through AvaCompass, Ava One Group provides focused senior marketing leadership across brand, market positioning, go-to-market priorities, projects and team or agency direction.
Engagements can be a defined strategic review, a strategy and roadmap project, or a fractional advisory rhythm for a specific period—without creating a permanent role before the business needs one.
Set the direction
Clarify positioning, make the important choices and define what should stop, continue or happen next.
Make it executable
Turn the direction into a practical roadmap, clear briefs, owners and decisions for teams and specialist partners.
A strong fit when
The business needs senior direction—not simply more marketing activity.
- The brand has grown without a clear strategic direction
- Marketing activity feels busy, fragmented or difficult to prioritise
- A new product, offer or market needs a joined-up plan
- An internal team or agency needs clearer senior direction
- A critical project or launch needs an independent marketing perspective
- Leadership wants clarity before hiring a permanent senior marketer
Senior direction, sized to the decision
Focused support—not a vague, open-ended commitment.
The format follows the business need. Scope, decisions, deliverables and meeting cadence are agreed before work begins.
Strategic review
A focused assessment of the brand, marketing position and current activity, ending with clear findings and priorities.
Strategy & roadmap
A defined project to establish the brand, marketing or go-to-market direction and translate it into an actionable plan.
Fractional leadership
A senior marketing lead on an agreed cadence for a transition, growth period, launch or priority program.
What the role is designed to do
Lead the thinking. Direct the right work.
The role is to create clarity, make senior marketing decisions and connect the brand, commercial priorities and delivery plan.
Day-to-day content production, media buying, graphic design and specialist execution can remain with your internal team or existing agencies. Where additional delivery support is needed, it is scoped separately and only where it adds value.
Founder-led
Strategic guidance, delivered personally.
Eva Kydd brings more than 20 years of integrated marketing experience across B2B, B2B2C and consumer environments, connecting strategy with the practical realities of teams, launches, channels and delivery.
Meet Eva, Founder & Marketing Director ↗Start with the bigger picture
Let’s work out what should happen next.
Tell us what feels unclear, what is changing and what decisions the business needs to make.